Segment Your Customers for Maximum Impact.
Create highly targeted customer segments built around real behaviour, demographics, and spending patterns. Move beyond one-size-fits-all messaging with campaigns that resonate on a personal level. Leverage data-driven segmentation to increase engagement, maximize ROI, and deliver WhatsApp campaigns that truly convert.
Core Features
Deliver smarter messages with precision targeting on WhatsApp
Sending the right message to the right person has never been more important. With our WhatsApp Business API, Customer Segmentation is built in as a powerful feature to help you personalise communication and maximise engagement.
Our powerful segmentation tools let you create dynamic groups based on:
- Demographics (age, gender, location)
- Customer behavior (purchase history, engagement level)
- Spending patterns (high-value customers, frequent buyers)
- Choose message types: text, image, video, document, catalogue, button-based
The easy-to-use interface lets you build segments in minutes, not hours. Download our sample CSV to bulk upload contacts and create segments based on your existing data or manually add individual contacts directly within the platform for quick segmentation on the fly.
Why It Matters
Generic, one-size-fits-all messaging is a thing of the past. Customers expect personalised experiences that speak directly to their needs and interests.
By leveraging Customer Segmentation, you can:
- Increase open and response rates by delivering relevant content
- Boost conversions with targeted offers and promotions
- Enhance customer satisfaction through personalised communication
- Maximise ROI by focusing resources on high-value segments
With our Customer Segmentation feature, you can transform your WhatsApp marketing strategy from generic blasts to highly targeted campaigns that drive real results.
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